Led creative direction and delivery for integrated campaigns across social, paid media, CRM and web, producing 800+ assets per month across 40+ markets and 10+ languages. Developed scalable social first content aligned with seasonal demand and audience behaviour, led cross functional teams across design, copy and video, and introduced AI driven workflows to accelerate ideation and production.
Led creative development for the global launch of YouTube Shorts, creating platform native content formats designed around Shorts behaviour and emerging trends. Built and led a 25 person creative team spanning creatives, designers and editors, delivering more than 200 assets in three months. Established scalable production workflows and content formats that supported the successful global rollout of YouTube Shorts.
Led creative production for Samsung UK's organic social, delivering 30+ platform native assets per quarter across TikTok and Instagram. Managed end to end production, led cross functional creative teams, and developed scalable content formats that supported always on campaigns.
Led creative production for Amazon Prime Video premieres and social campaigns, delivering social first creative to build anticipation and engage audiences around new releases including The Devil's Hour and The Rig.
Led small creative teams from concept through to delivery, producing fast turnaround content that amplified key launches and connected audiences with new titles across social channels.
Co created and host Alopecia Connection, leading content strategy, guest outreach and creative direction for a conversational podcast featuring athletes, public figures, everyday people and dermatology experts. Produce and host 50+ episodes, managing everything from planning and recording to editing and social content. The podcast has grown an engaged community of 1,100+ followers and continues to evolve through ongoing brand development, audience growth and content strategy.
